maandag, augustus 13, 2012

oude Google Techtalk over Gamification. Nog steeds belangrijk!

"Gamification is the concept of applying game-design thinking to non-game applications to make them more fun and engaging."

Gabe Zichermann vertelde het in 2010 al. We weten het allemaal al in ons achterhoofd, maar het mag nog wel een keer uit het stof van onze gamedesigners-breinen getrokken worden.. Gamification, het mag dan een overdadig verkeerd gebruikt woord zijn, maar het feit dat je hedendaagse problemen liever en beter oplost met een spel staat.

Volg de hele presentatie gaarne..

Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for "traditional" marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years? Find out more in this in-depth discussion with Gamification Expert, Gabe Zichermann -- author of "Game-Based Marketing" and the blog, and Chair of the Gamification Summit.

GABE ZICHERMANN is an author, highly rated public speaker and serial entrepreneur. His most recent book,Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. Gabe is also the Chair of the Gamification Workshops and Summit, upcoming events that bring together the leading minds in Gamification and Engagement Science - A resident of NYC, Gabe is a board member of, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.