donderdag, januari 19, 2012

Window to the Opportunity

General Motors is samen met een Future Lab, een  Israelisch Academy of Art and Design in Bezalel, Israel een experimentje begonnen. Het projecteren van AR en andere informatie op zijramen, achterin de de auto. 

Ook hier bij Nomomo zijn dit soort concepten al eens de ronde gegaan en zijn er menig schetsen aan besteed. Check de film en foto's eronder en zie het potentieel.

Otto, de virtuele metgezel die mee rijd in de auto..

Foofu. Tekenen op je ramen

Zie andere reisgezichten tijdens de rit.

Vertel mensen om je heen hoe je je voelt of andere dingen.

op Engagdet:

"Wishing your vehicle had a better-integrated entertainment system than the iPad you're forced to futz with in the backseat? If GM has its way, you may be in luck.

The auto manufacturer has joined forces with the Future Lab at Bezalel Academy of Art and Design in Israel to transform boring rear windows into interactive touchscreens. Since there are no plans to work the tech into production models right now, R&D gave the students a blank... er, clear canvas on which to create solutions.

The results include apps that allow an animated character to respond to scenery outside the window and finger drawing on window steam. Two other applications enable a look into users' windows worldwide and a music stream-and-share with your mates on the road.

"Traditionally, the use of interactive displays in cars has been limited to the driver and front passenger, but we see an opportunity to provide a technology interface designed specifically for rear seat passengers," said Tom Seder, GM R&D lab group manager."