Nieuw Nieuw Nieuw in 2012 te bemachtingen.
No More Mondays is er ook al even mee bezig in projecten; Augmented reality maar dan zonder en QR code.. Bij Dentsu London noemen ze het Face-code. dmv van herkenning van vormen en kleuren kun je tegenwoordig al 3d objecten laten zien middels de camera van je iphone .ipad of andere smart apparaat.
Zo kun je je speelgoed nog meer invulling geven en diepte.. Deze karakters hebben zeker meer diepte dan hun snoezelige designers toy uiterlijk.
Als je de strip leest of de video bekijkt, zie je al dat er meer schuilt in hun hoofd dan de gemiddelde nederlander. Spannend!
Even wat info van de Suwappa site:
"Suwappu is a range of eight characters. Suwappu have swappable top and bottom halves, with hundreds of different combinations.
Each half of each Suwappu toy can be read by connected devices, like iPhones or iPads. When you look at them through these devices a layer of content is revealed as augmented reality.
When you look at the characters through a lens, 3D urban, woodland, and marine environments animate according to each character, and the toys talk to each other and to you, in animated speech bubbles."
The Suwappu’s head contains his personality and his pants contain his environment. So Badger’s head on Tuna’s pants means Badger’s personality in Tuna’s world."
meer links:
http://www.getsuwappu.com/
Meer plaatjes:
Suwappu Prototype from Dentsu London on Vimeo.
Introducing Suwappu! from Dentsu London on Vimeo.
