dinsdag, juni 15, 2010

john Mayer en Augmented reality

van de FWA
With the launch of his new album, Battle Studies, John Mayer wanted to be "disruptive"; he wanted to take advantage of the latest technology while blurring the boundaries between music and new media in order to spread his art. He yearned to find a way of connecting with fans that extended beyond just listening to a track or watching a music video. He found his disrupting way in the usage of Augmented reality.