van de FWA
With the launch of his new album, Battle Studies, John Mayer wanted to
be "disruptive"; he wanted to take advantage of the latest technology
while blurring the boundaries between music and new media in order to
spread his art. He yearned to find a way of connecting with fans that
extended beyond just listening to a track or watching a music video.
He found his disrupting way in the usage of Augmented reality.